Brand guidelines
The wordmark, typography and color system for thinqOS. Use these specifications across the application, website and published materials.
Space Grotesk 700 · Inter
Wordmark
Space Grotesk Bold 700, with −0.04em letter spacing. Keep thinq lowercase and OS uppercase. Use the same proportions at every size.
On deep navy
On white
Use the signature gradient for the app and website. Use flat color where gradients are unavailable, and monochrome for single-color reproduction. In sentences, set thinqOS in the surrounding typeface.
Plain-text copying preserves the name. Apply the embedded font or rich-text formatting to retain the appearance. Leave clear space at least equal to the height of the O; do not stretch, outline or add effects to the wordmark.
Brand colors
Cyan and violet identify thinqOS. Deep navy and soft white provide the foundation. Use the specified light-surface equivalents for colored text on white.
On light surfaces
Deeper cyan and violet preserve the identity and improve text contrast on white.
Set primary text in soft white on deep navy, or deep navy on white. For filled cyan controls, use deep navy text. Keep brand accents separate from navigation and status colors.
Typography
Use Space Grotesk for the wordmark and headings, and Inter for reading and interface text. Both families are embedded locally.
Wordmark and headings
Space Grotesk
Aa Bb Cc Dd Ee
0123456789
Bold 700 for the wordmark and headings.
Wordmark spacing: −0.04em.
Body and interface
Inter
The cognitive layer for AI.
A Mind for every person and agent.
Regular 400 for reading. Medium 500 for controls.
Semibold 600 for emphasis.
Type scale
The cognitive layer for AI.
Space Grotesk 700 · 40–64pxRelevant knowledge, carried forward.
Space Grotesk 700 · 28–40pxUse clear language, comfortable line lengths and consistent spacing.
Inter 400 · 16–18pxCopy the name
Inter 500–600 · 14–16pxNavigation colors
Give every destination its assigned accent. Use line icons, visible labels and a cyan-to-violet selected state. Keep glow subtle and secondary to legibility.
Status colors
Use these colors to communicate an outcome, warning or error. Pair each with a clear label and an appropriate icon. A destination accent does not indicate status.
Language and assets
Keep the name, product language and existing brain artwork consistent. Download the mark and web fonts, or use the typeface links above for desktop fonts.
The name and the mark
Write thinqOS with a lowercase “thinq” and uppercase “OS.” The wordmark is live text in Space Grotesk Bold 700, with −0.04em letter spacing. Use the same font, weight and proportions at every size. Leave clear space around it at least equal to the height of the O.
Use the wordmark on its own or alongside the supplied brain mark. The brain remains the standalone logo for avatars and small placements; do not redraw it or replace it with an unrelated icon. In sentences, write thinqOS as ordinary text in the surrounding typeface. Plain text preserves the name; exact font and color require rich text or the embedded font.
Explain the category
thinqOS is the cognitive layer for AI: a Mind for every person and agent you work with. The core explanation: thinqOS gives people, agents and organizations a governed Mind that carries relevant knowledge, commitments and lessons into their work across supported tools and models.
Define cognition through behavior: selecting context, weighing evidence, deciding what to do and learning from the result.
A Mind is the persistent context a person, agent or organization holds. The term does not claim consciousness or human inner experience.
Words we use the same way every time
Belief: a claim held by someone, carrying a confidence and a source, not a flat unsourced statement, assumed even where the word itself doesn’t appear. Federation: many separate Minds, each holding its own beliefs, coordinating around shared entities rather than merging into one record.
When describing how a Mind maintains itself, use capture, recall, strengthen and fade consistently: capture brings new evidence in, recall retrieves what’s stored, strengthen raises the Activation of something used again, and fade is the gradual loss of Activation for what goes unused.
Call linked accounts and tools Connections. Say open format, not open standard, for our own formats. Never call something a user owns an Assistant: your Mind is you, and agents work for you. Don’t describe a Mind as autonomous.
Keep the voice concrete
Say what someone can do, what the system contributes and where the limits are. Label illustrative workflows, dated evidence and planned features. Avoid universal claims about competitors or promises of error-free decisions.
Use a real example before specialized vocabulary. Readers should not need to learn brand terminology to understand the value.
Visual identity
The identity uses a deep navy canvas, cyan and violet, with copper retained in the brain mark. Space Grotesk carries the wordmark and headings; Inter carries body and interface text. Fonts are embedded locally, with no external font service.
Brand colors identify thinqOS. Navigation colors help distinguish destinations; they are not a second logo palette. Success, warning and error colors communicate state and remain separate from destination identity. Use the darker cyan and violet equivalents for colored text on light surfaces.
Preserve contrast and readable line lengths. Motion should clarify a user action, respect reduced-motion preferences and never make information depend on animation.